Restricted-edition “Begin Me Up” iced espresso package, developed by artistic company Havas New York and designed by goDutch, invitations customers to show up their summer season with the proper iced espresso expertise
NEW YORK, June 6, 2023 /PRNewswire/ – As we speak, Keurig introduced it has partnered with The Rolling Stones and Bravado, Common Music Group’s industry-leading merchandise and model administration firm, to launch a limited-edition “Begin Me Up” iced espresso package. This bespoke package channels the band’s electrifying spirit to assist individuals flip up their summer season with the proper iced espresso expertise at dwelling.
Developed by artistic company companion Havas New York and design company goDutch, the “Begin Me Up” iced espresso package brings to life the enduring aesthetic of The Rolling Stones. With a Keurig® twist on the Stones’ iconic emblem, the package features a custom-designed Ok-Iced™ Brewer, matching tumbler, and a “Begin Me Up” Ok-Cup® pod espresso mix, co-created with the band. The package additionally elevates the patron’s at-home espresso expertise with entry to the Spotify playlist custom-made by the band to rock out to whilst you brew, sip, and luxuriate in.
“We’re thrilled to be branching into the iced espresso house with Keurig,” mentioned The Rolling Stones. “We have collaborated to convey this limited-edition product to life and provides followers a brand new strategy to gasoline their day.”
Keurig®, Bravado, and The Rolling Stones partnered to co-create the “Begin Me Up” espresso mix, made to be good over ice. The mix includes a nutty roast with electrifying notes of strawberry for the final word, nice tasting cup of iced espresso. It is the best strategy to invigorate style buds this summer season with a one-of-a-kind mix that brings unimaginable taste to the season and celebrates the uncapped vitality of The Rolling Stones.
“The Rolling Stones is a family identify and extensively thought of as probably the most definitive bands in historical past. As their first-ever espresso collaboration, we’re excited to convey their full of life spirit to life by way of our restricted version ‘Begin Me Up’ iced espresso package,” mentioned Becky Opdyke, Senior Vice President, Espresso Advertising at Keurig Dr Pepper. “Whether or not you are a routine iced espresso drinker, a long-time Rolling Stones fan, or need to merely amplify your espresso consuming habits, we invite customers to infuse a bit of rock and roll vitality into their iced espresso expertise.”
Conceptually developed by Havas New York, the flagship company of the Havas Inventive Community, and absolutely designed by goDutch, this collaboration exemplifies how manufacturers can leverage their company companions and prolonged networks to faucet into distinctive viewers insights, values, and pursuits each authentically and meaningfully.
The launch might be supported by social amplification with a few of TikTok’s most related influencers. It’s going to mix two of the platform’s largest tendencies, #CoffeeTok and morning routines, with the enduring riff of the well-known “Begin Me Up” music. Customers and customers are inspired to share how they begin up their mornings with iced espresso and become involved with the #KeurigStartMeUp hashtag.
The limited-edition kits can be found on Keurig.com beginning right this moment for $139.99, whereas provides final.
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a number one beverage firm in North America, with annual income of greater than $14 billion and roughly 28,000 workers. KDP holds management positions in liquid refreshment drinks, together with smooth drinks, specialty espresso and tea, water, juice and juice drinks and mixers, and markets the #1 single serve espresso brewing system within the U.S. and Canada. The Firm’s portfolio of greater than 125 owned, licensed and companion manufacturers is designed to fulfill just about any shopper want, any time, and contains Keurig®, Dr Pepper®, Canada Dry®, Clamato®, CORE®, Inexperienced Mountain Espresso Roasters®, Mott’s®, Snapple®, and The Authentic Donut Store®. By its highly effective gross sales and distribution community, KDP can ship its portfolio of cold and warm drinks to just about each level of buy for customers. The Firm’s Drink Effectively. Do Good. company accountability platform is concentrated on the best alternatives for impression within the surroundings, its provide chain, the well being and well-being of customers and with its individuals and communities. For extra data, go to www.keurigdrpepper.com.
ABOUT HAVAS NEW YORK
Havas New York is certainly one of 60+ full-service Villages and the North American flagship company of Havas Inventive, a robust community of artistic companies with probably the most fashionable capabilities and gifted individuals within the enterprise. At Havas New York, we’re a artistic firm with soul, breaking custom in our class to assist progressive entrepreneurs converse the fashionable language of promoting by way of tradition, design, and expertise—creating higher, extra significant model experiences. Creatives are creators who ship work designed to lift consciousness and encourage dialog in the true world, not the promoting house. Be taught extra at our web site, ny.havas.com.
About Bravado
Bravado is the main international supplier of shopper, life-style and branding companies to recording artists and leisure manufacturers all over the world. A part of Common Music Group, the chief in music-based leisure, Bravado represents artists in additional than 40 international locations and gives companies together with gross sales, licensing, branding, advertising and e-commerce. Their in depth international distribution community provides artists and types the chance to create deeper connections with their followers by way of attire, shopper packaged items and distinctive experiences. For extra data: http://www.bravado.com
ABOUT goDutch
goDutch is an impartial model design company in Cincinnati, Ohio. Based in 2011 with a core philosophy of collaboration, they companion with shoppers, companies and consultants to create model innovation, identification, technique and award-winning creativity. They convey a novel mix of worldwide branding experience with an entrepreneurial mindset to their work with shoppers together with Keurig®, Procter & Gamble, The Kellogg Firm, Danone North America and Bayer Client Well being. Be taught extra at godutchstudio.com or observe @godutch_studio on Instagram.
SOURCE Havas New York
